There’s little doubt that one person can make a difference in the success of a corporation. Steve Jobs, Bill Gates, Paul Allen, and Warren Buffett, as well as other entrepreneurs, set the stage and take the risks that make a difference. Luis Carlos Trabuco, the personable Brazilian bank executive, is another name on that impressive list of business superstars. Luis is the current Chairman of the Board of Banco Bradesco, a privately held Brazilian Bank. Bradesco is the second largest private bank in Brazil, but in terms of exposure and new banking technology, Bradesco is the top bank in the nation.
People make banks special, and Bradesco is overflowing with good people. Bradesco has a team of experienced bankers that know how to play by the Brazilian banking rules, and Luis Carlos Trabuco is the man who put that team of bankers together. But Luis didn’t want to be a banker when he was studying philosophy at the University of Sao Paulo. He was one of those free-thinkers who questioned everything. But after completing graduate studies in psychology, he knew he had to find a job, so he went to Bradesco and filled out an application. The president of the bank, Lázaro de Mello Brandão, saw something in Trabuco’s strong personality that he liked, so Luis joined the bank’s training program in the late 1960s.
Luis was a quick learner, and an accomplished speaker so it didn’t take him long to fill the shoes of a vice-president who was moving to another position. Luis didn’t waste any time showing Lázaro de Mello Brandão what he could do when he was in charge. When Brandão needed someone to oversee Seguros, the bank’s insurance division, Brandão gave Trabuco the job. And that job is the job that made Luis famous in Brazil’s banking world. At one point, Seguros was posting record profit numbers, and that additional income gave Bradesco the financial fuel it needed to expand. Brandão realized Trabuco Bradesco was his replacement so Luis became the third president in the Bradesco’s history in 2008.
Mr. Trabuco Bradesco is the current chairman of Bradesco’s board so he is still making headlines for leading the Trabuco Bradesco team, and for making the bank one of Wall Street’s favorite investment vehicles. Trabuco Bradesco stock is one of Wall Street’s hot picks in 2018.