The pastel haired CEO of Lime Crime is one woman that set out to defy the conventional beauty standards set by the cosmetic industry. Her Lime Crime Cosmetic Company made it cool to look different. The Russian born founder of Lime Crime was raised in New York. Certainly, her background was instrumental in her forming strong beliefs at an early age. Deere was always very inventive and interested in vibrant colors. Therefore, it was only natural for this successful entrepreneur to turn her love of colors into a functional business. Lime Crime was born in 2008 and it has been an uphill ride for Deere.
The Lime Crime Idea
The Lime Crime name is very distinctive, just like the makeup line colors. Many might wonder about the inspiration behind the name. In an interview, Doe Deere relates that she registered the name “Lime Crime” on eBay for her DIY fashion line. Her clothing line was bold and unique. Deere wanted a makeup line to match her fashion line. Her love of bold colors led her to create a matching makeup line back in 2008. Lime Crime was something very different. The vibrant colors caught on quickly and the rest is history.
Deere relates that Lime Crime was one of the first makeup lines to go primarily digital. Today, more and more people are shopping online. This is good news for entrepreneurs that are developing a business online. More people are attracted to online shopping because of the convenience and ease of purchasing products. In addition, there is a wider assortment of products for them to consider. Deere also states that few people thought that her cosmetic company would succeed because women were not going to purchase lipstick online. They prefer sampling the lipstick in person. However, Doe Deere proved them wrong with an innovative way to feature colors. Lime Crime was the first to feature lipstick on real lips, instead of a white piece of paper.
What Would She Change
Certainly, it is difficult to imagine that Doe Deere would want to change any of the steps that led her to success. However, she shares that there are a few things that she would definitely change. They include starting the cosmetic company much sooner than she did. Deere states that she carried the idea for Lime Crime around a long time before starting the business. Another thing that she would change is having a stronger connection with customers. She loves keeping her customers happy through a change of ideas and information.
Still, Doe Deere remains one of the most successful women entrepreneurs online. Lime Crime remains a success too, with millions of customers across the world wearing her line of lipsticks, eye shadows, and nail polish.