Livio Bisterzo Revolutionizes Snacking World With Organic Hippeas

 

For those who are seeking a tasty organic snack that is full of nutrition and flavor, look no further than the gluten-free chickpeas from Hippeas. Hippeas is the brainchild of Livio Bisterzo, the CEO of Green Park Holdings.

Hippeas Uses Marketing to Appeal to Millennials

Hippeas, which is pronounced like “hippies”, has built their brand, packaging, flavors, and recipes with millennials in mind. The company’s website is slickly designed, bright, and features a range of graphics that are reminiscent of the hippie lifestyle that is appreciated by the young people of today.

As for the product, Hippeas’s current line-up of organic chickpeas is gluten-free and vegan-friendly. The company’s chickpeas also have over 3 grams of fiber and 4 grams of protein per 1 ounce serving, so they are a great option for people who are seeking a nutrient-rich afternoon pick-me-up. Similarly, all of the chickpeas in Hippeas’s current line-up are kosher, and do not contain MSG or any genetically modified ingredients.

As for flavors, Hippeas currently has several different options available at many organic grocers and specialty food shops around the United States and Europe.

Livio Bisterzo is an Italian entrepreneur who is currently based in Los Angeles, California. Bisterzo spent the past 15 years working for companies like Maddox Club, Kyoku for Men, Pollen Street, and Little Miracles, in positions ranging from marketing and business development.

In 2015, Bisterzo decided to found Green Park Holdings, a snack company that is focused on creating organic food options that both nourish the body and please the palate.

Bisterzo believes that Hippeas is representative of his vision for healthier snacks. In a recent interview, the Hippeas headman told a reporter that he believes his company’s organic chickpeas are a timely, culturally relevant product. Chickpeas are more popular than ever, Bisterzo explained, and he believes that his company’s commitment to creating a range of trendy flavors should make this snack a go-to for young professionals and college students alike.

Hippeas Makes Debut at Starbucks

Two of Hippeas’s most popular flavors, Far Out Fajita and Vegan White Cheddar, are now available at the coffee chain. Carolyn Chinn, a merchandising representative at Starbucks, mentioned last month in a press release that she loves the fact that Hippeas is providing a vegan, organic-free snack option for people who want to eat while they sip their coffee.