Craft Beer in Canada
A craft beer firm is any non-mechanized or traditional small-scale brewery. Canadian craft beer industry has made an impact in the country`s economy. It is often used to identify the growing businesses in Canada. Today, the consumption of craft beer continues to increase rapidly. This is because the Canadians love the locally produced beer.
The craft beer industry contributes a large percentage of the country`s gross profit. 2.3 billion liters of beer were sold in 2015. The industry has now doubled its revenue. Brewery firms are making tremendous profits. McAuslan Brewery makes an annual profit of $20 million.
There are many types of craft beers in the country. They vary in style, tastes and flavors. Examples of the popular brands include Red Racer Pale Ale, Weissbier, La Fin du Monde, Pilsner, Dooryard and Black Cat. They are available across the country. Customers can purchase them in liquor stores, or at the breweries.
Eli Gershkovitch Success
Eli Gershkovitch is the pioneer of Steamworks craft breweries. He is very famous and highly respected in Canada. He graduated from a law school. Before commencing his career, he took a small break after acquiring his graduate degree. His urge to produce a tangible commodity led him into the brewing industry.
Eli Gershkovitch has been in the industry for more than 20 years. Steamworks craft breweries have succeeded under his management. In 2013. the company recorded a full-scale production of more than 40,000 helicopters.
Eli Gershkovitch helped Steamworks to broaden its customer base. The company now distributes its products in the United States, Canada, Germany, Switzerland, Australia, Italy and Hong Kong. This initiative and growth helped the organization to increase its revenue by 50%. The firm attracts all kinds of customers.
Eli Gershkovitch is an extraordinary leader. He believes in controlled growth (LinkedIn). He purchased his partner’s shares to have full control of the company in 1997. He believed that the decision enabled him to make quick decisions that could help in growing the company.