Fabletics Connects with Both Online and Offline Customers

Fabletics has become one of the top online retail clothing stores in recent years to gain the attention of female consumers. This company has gained a lot of attention because it connects with a whole new consumer base. This is the millennium crowd that is more interested in using their apps on their phones to shop then they are interested in going out in person to make a purchase.

 

Fabletics has become a company that has evolved into this huge consumer base in recent years. This company has an online presence that is felt in the U.S., Canada and Australia. People are taking a look at what Fabletics brings to the table. They are becoming well-acquainted with the way that this company is able to change the course of shopping for athletic clothes.

 

People are pleased with the way that this company has been able to provide a lifestyle quiz that gives them access to clothing that meets a lifestyle choice. This is where alot of consumers take interest in what is happening inside of an organization. So many people have become accustomed to taking the lifestyle quiz and actually getting clothes that are closely based on the preferences that they choose through the Fabletics website. This is better than trying to go to a website with so many clothing selections to search through. It is much better for consumers to actually get access to clothing that fits their needs by way of the website. That may be the reason that Fabletics has done as well as it has in recent years.

 

People are going to be looking for a chance to to actually get clothes that they would like to see based on lifestyle preferences that they choose. Kate Hudson has been spearheading this, and it appears to be a great plan for this company. So far consumers are loving the fact that there is always something new on the Fabletics site. This gives them the desire to go back to this website on a weekly basis to see the new garments that are posted. People are also going to appreciate what this company brings to the table when they look at the way that it has expanded into more physical stores.

 

Consumers that have no desire to shop online may have avoided Fabletics altogether, but brick-and-mortar stores present a different option. This allows those customers that may have never gave much thought to shopping online an opportunity to actually buy clothes from the Fabletics store.

 

Kate Hudson knows that she is pursuing a youthful crowd that loves shopping through the website, but she also realizes that middle-aged people are checking out this site as well. They may not be the same technologically-savvy people that pull up apps to do their shopping, but they are still customers that are going to be loyal if they like what they see. That is why she put more emphasis on connecting with these potential offline customers through physical stores in different states.